WHY SPONSOR THE ZOOMERSHOW?
The ZoomerShow is interactive – while advertising is a monologue, sponsorship of a consumer show is a dialogue.
Emotional – The ZoomerShow and its wide array of products, services and sampling taps into events, places and causes that the Zoomer Consumer is passionate about.
The ZoomerShow is relevant – it reaches consumers in a place they choose to be in. We anticipate over 70,000 in attendance between both Toronto, Vancouver, Ottawa and Calgary.
Immersive – through multiple exhibit booths, services, education, entertainment and interactive demonstrative touch points and components such as our Main Stage, Show Guide and Tote bag.
Efficient – cost per impression are lower and cost per interaction is more valuable. Direct market capture.
Lead generation – gain qualified leads to the targeted audience at the show through incentive programs, Zoomer Touch Screens, sampling and contests.
New business development – onsite conversion of customer through branding presence and interactive data capture. Increase customer/brand loyalty – increased equity via association with high prestige property
Create awareness & visibility – using a multiplier through media coverage of the ZoomerShow.
Change/reinforce image – through alignment with like-minded property. Appeal to the Zoomer demographic.
Drive retail traffic and showcase brand attributes – through sampling and couponing.
Hospitality and Entertainment – use Zoomer Consumer Passes for sponsored properties to foster deeper relationships, reward customers and recruit and retain employees.
For more information regarding sponsorships, contact:
David Sersta, Vice President Conferences & Tradeshows
Email: [email protected]